Johann Strauss, CTO AI Solutions at Dell and responsible for the European Union AI ecosystem, explores why AI is the “new Internet” moving at four times the speed and why efficiency alone is no longer a competitive advantage. He examines AI as a core driver of digital transformation, warns how “unsteered AI” can quietly succeed in the wrong direction, and outlines how to build an ecosystem approach rather than relying on a single vendor. Cutting through “Terminator” fears and “Wall-E” fantasies, he separates hype from reality and shows how agentic AI and digital twins are already transforming enterprises of all sizes, leaving C-level leaders with a clearer view of where to apply AI first and where not to.

AI is moving strategy beyond slides into real, working applications. This session showcases practical examples of AI in strategic intelligence, from unified data environments like the “Gardens of Intelligence,” to deep research agents automating competitive intelligence at scale, and interactive world energy models powered by thousands of variables. You will see how strategy is evolving from static presentations into dynamic, decision-ready systems.

A grounded, practitioner's view of where AI genuinely stands today. Eric Dubern maps the current pace of AI autonomy and what it already means for you, giving every participant a concrete next step based on their current level of AI fluency.

Learn best practices for integrating AI into core business operations to unlock measurable growth. This session explores how organizations can operationalize AI capabilities, streamline processes, and turn innovation into tangible business value.

Agentic AI is reshaping how organizations operate and create value. This session explores how to build an agentic organization by balancing short-term use cases with long-term transformation, while delivering tangible and scalable business outcomes.

Most organizations are not AI-native, but they can become AI-first by building systems, not just adopting tools. This session shares a practical playbook for assessing adoption readiness, prioritizing high-feasibility use cases, and turning AI transformation into scalable, repeatable infrastructure.

As AI takes on more cognitive and managerial tasks, the role of the C-suite is set to evolve. This session explores four essential human capabilities leaders must strengthen, including AI literacy, purpose-driven leadership, human-centered hiring, and judgment in uncertainty, to remain effective in an AI-driven organization.

Most organizations have an AI strategy. Far fewer are ready to execute it. This session explores why AI transformations break down when strategy meets organizational reality. Oktay Tannert-Yaldiz, Founder of REFRAMICA, shares a practical framework for aligning strategy, narrative, and culture, with a focus on the critical first 90 days that determine whether transformation gains momentum or stalls. You will leave with clear guidance on turning strategy into organizational movement.

In 2024, many organizations faced a familiar challenge: ambitious AI goals, but limited budgets, fragmented teams, and no clear path to scale. In this session, Jessica Kafka shares how HelloFresh built a business-led AI upskilling strategy that reached 8,000+ employees across Europe, the US, and ANZ without additional budget. From securing a strategic Google partnership to embedding AI adoption into the company’s efficiency agenda, this session offers a practical roadmap for turning AI ambition into measurable organizational capability.

AI is no longer just a collection of tools, copilots, or isolated agents. It is becoming the operating system that shapes how organizations make decisions, coordinate work, and drive execution at scale. This session explores the shift from fragmented AI experimentation to AI-native operating models, where intelligence is embedded across workflows, teams, and business processes. From orchestration and autonomy to governance and organizational redesign, discover what it takes to build companies where AI is not an add-on, but the foundation of how the business operates.

AI and automation promise quick wins, but the real challenge lies within the organization. This session goes beyond theory and shares real use cases in practice. Explore where automation truly creates value, what a digitally ready procurement organization looks like, and why change management and mindsets ultimately determine success or failure.

To be Announced

Discover how Deutsche Bahn applies GenAI agents to make complex technical asset and maintenance data accessible through natural-language interaction. The session shows how engineering and operations teams can move faster from fragmented data to actionable insights: improving decision-making, transparency, and efficiency across asset management processes at enterprise scale.

Scaling AI across global operations requires more than isolated initiatives. This session explores how end-to-end process management enables organizations to anchor, accelerate, and sustain AI-driven transformation, illustrated through real-world insights from the copper production value chain.

In regulated environments, probabilistic answers are not enough. This session introduces a new approach to AI that moves beyond black-box models by applying structured legal reasoning, enabling transparent, verifiable, and reliable decisions for law, compliance, and other high-stakes domains.

Delivering ROI from AI requires more than strong use cases. This session shares real-world examples of AI solutions scaled across 20+ countries and outlines the critical elements for success, including executive sponsorship, global deployment strategies, and driving adoption to turn AI investments into measurable business value.

As AI accelerates content creation, the risk of losing originality grows. This session explores how to preserve authentic human voice and creativity while leveraging AI, and why distinctiveness remains essential for compelling communication in an AI-driven world.

Inbound voice automation is everywhere. Proactive Voice AI at enterprise scale is not, yet that's where the real growth lies. Sky, Europe's leading entertainment and telecom company, went from concept to first live call in under three weeks and now runs proactive AI-driven conversations across customer care and sales unlocking touchpoints that simply weren't possible to tackle before. Michael Resch (Director Service Excellence) and Jeton Gashi (Head of Commercial Program & Sales Support) share the rollout playbook, the business impact, and a live demo plus how to guide employees and other stakeholders to AI adoption at scale.

AI is transforming cyber security on both sides of the battlefield, enabling more advanced attacks while strengthening defensive capabilities. This session explores emerging risks such as prompt injection and data poisoning, and shares practical strategies for securing AI systems through robust governance, secure ML pipelines, and AI-driven threat detection.

This session will focus on the significant transformation of Customer Experience through AI. We will discuss how organizations can achieve 80%+ automation while increasing customer happiness at the same time. We will look at implication for your CX landscape as well as the evolution of CX roles. We will end with an outlook on CX if AI takes over.

Germany was an early mover in AI, yet adoption has often lagged behind ambition. This session examines the cultural and structural factors that have shaped Germany’s cautious approach to AI, and explores what must change to accelerate deployment from strategy roadmaps to real production impact.

A high level overview what happens when teams use seemingly innocuous applications that sit between you and your preferred LLM provider, and a look at how WPP are mitigating the risk of shadow AI by providing a safe platform for our teams to access vetted models.

Why has AI not arrived on the shopfloor yet? Because machines and processes still run in silos and there is no agnostic distribution layer connecting AI applications to physical machines. By implementing such a layer we not only enable to Physical AI, we also solve one of the most demanding challenges in today‘s operations. We make programming robots and machines a breeze by simply giving them the intention - that is, the goal - and letting the AI handle the rest. This makes automation incredibly simple and cost-effective.

How to translate AI strategy into a procurement-specific operating model: priority use cases, ownership, governance, and the first pilot logic for strategic and operational procurement.

trivago’s CTO, Ioannis Papadopoulos, will share how the company is using AI as a multiplier and equaliser to transform its operations. The core idea is that achieving a 10x impact does not come from completing tasks more quickly, but from enabling individuals to perform more of the uniquely human activities that generate value, such as building, orchestrating, connecting and navigating complexity. The session will focus on how trivago is transitioning from AI experimentation to practical workflow transformation with the aim of enabling 600 employees to achieve the output of 6,000.

In this masterclass we‘ll share hands-on insights on how we translated our AI strategy into Action within our workplace AI product at REWE Group, enabling 20.000 colleagues to use AI everyday, and how the need for AI Adoption is transforming the role of IT in that context.

This session shows how to systematically identify and manage security risks in modern AI applications, from LLMs to autonomous agents. You’ll learn how threats such as prompt injection, data leakage, and agent misuse emerge across the full AI lifecycle, and how to mitigate them in practice. Leave with concrete approaches to secure your AI stack – spanning data, models, tools, and workflows – and ensure safe, reliable deployment in real-world business environments.

How a legacy CEE bank is driving large-scale AI transformation across 11 countries using virtual mobile assistants to modernize customer interaction and improve service efficiency.

Most organizations are experimenting with AI, but few are scaling it across core business processes. In regulated industries, success requires more than pilots. It demands strong data foundations, built-in governance, and advanced AI engineering. This session explores how leading enterprises are operationalizing AI, including agentic AI in mission-critical workflows like KYC, to drive measurable business outcomes.

AI is taking hold in the enterprise — and yet many organizations are still waiting for the payoff. The tools are powerful. The potential is real. But something fundamental is missing between individual productivity and lasting organizational impact. In this session, we explore some of the challenges and dive into three concrete themes that shape the next chapter at SAP: how generative UI shifts enterprise software from navigation to intent; how company memory grounds agents in organizational context; and how tabular AI democratizes business predictions. Actionable, opinionated and anchored in product truth.

Most AI initiatives prove the concept. Few survive contact with the real organisation. This masterclass shares the live story of taking AI from business case to global rollout across four regions in 12 months, inside a process where compliance, accountability, and patient safety are non-negotiable. Presented from the middle of an active go-live, with time to exchange, challenge, and connect.

What if the biggest blocker to responsible AI adoption isn't technology, governance, or budget—but the fact that your people don't trust it yet? Drawing from leading AI transformation across EMEA in regulated real estate, this session reveals how to build bottom-up adoption through champion networks, citizen-led innovation, and safe guardrails that empower rather than restrict. Learn how to activate 100 grassroots transformation leaders instead of one, turn AI into a trusted colleague through peer-to-peer learning, and scale responsible use in high-stakes environments where professional judgment cannot be replaced. Walk away with a practical playbook for moving from executive mandates to workforce-driven AI movements that actually stick.

As AI adoption scales, resilient and high-performance infrastructure becomes mission-critical. In this session, Bijit Ghosh shares practical strategies to modernize AI and data platforms, optimize cloud and GPU architectures, and build scalable foundations for enterprise AI success.

AI is reshaping how marketing teams create, operate, and scale impact. This session explores how to rethink your marketing organization and playbook, generate more creative output with fewer resources, and seed the foundations for a future-ready marketing team.

Most organizations have moved beyond AI experimentation, but few are achieving impact at scale. This session explores the biggest pitfalls in AI transformation in 2026 and the success criteria leading organizations use to drive measurable economic and organizational outcomes.

Many AI initiatives stall not because of technology, but because organizations lack the structures that turn knowledge into action. This session explores why scaling AI requires organizational intelligence, including clear decision logic, contextual knowledge, and operating models that enable agents and AI systems to deliver real impact at scale.

Most AI initiatives stall in pilot mode because organizations lack the structure to scale. This session delivers a practical framework for prioritizing high-value use cases, assessing true readiness, and building the operating model required to turn AI from experimentation into sustained business impact.

AI funding in Europe is evolving rapidly, with Germany, France, and the UK competing to shape the region’s AI landscape. This session explores the latest investment trends, where capital is flowing across the AI stack, and how the application layer is evolving as enterprise AI adoption scales.

This session shows why the standard AI playbook is insufficient for companies in high-stakes, complex environments. You’ll leave with a clear framework to build organizational "complexity competence," a strategic approach to maintaining data sovereignty, and a roadmap for scaling mission-critical AI on Europe’s largest sovereign cloud infrastructure.

Stop wasting budget on AI "Innovation Theater" and start building for the P&L. This session reveals how to leap from simple assistants to autonomous Agentic Workflows that execute for days, not minutes. You’ll leave with a blueprint for strategic delegation, a digital immune system for real-time compliance, and the architectural foundation to turn agentic AI into a material competitive advantage.

To be announced

TFG Transfracht is shaping the digital future of container logistics with its proprietary Albatros Management System, replacing the company's legacy central Transport Management System. Leveraging low-code technologies and Agentic AI powered by Workato, TFG automates and integrates order management, dispatching, and transport operations, building a flexible and sustainable IT landscape. With Workato's AI capabilities, TFG is moving beyond rule-based automation toward intelligent, autonomous decision-making across its logistics workflows, from AI-driven exception handling and predictive process orchestration to autonomous data routing across ports, rail operators, customs authorities, and freight partners.

How to move from AI experimentation to AI transformation that matters.

Developing accurate AI models is only the first step toward clinical impact. This session explores how organizations can build the cross-functional capabilities, data infrastructure, and regulatory alignment needed to transform research-grade models into scalable, AI-enabled medical devices that deliver real value in patient care.

To be announced

How procurement teams can build the technical and data foundations for a negotiation agent that improves supplier analysis, identifies negotiation potential, and strengthens preparation. Drawing on a production AI system used in real negotiations, this session explores how internal and external data can be combined, how to create a lean but reliable data basis, and what it takes to scale a grounded AI use case in a controlled and decision-ready way.

Everyone is experimenting with GenAI, but few are scaling it into real value. This session introduces five key paradoxes shaping the next phase of AI adoption and provides a practical framework for redesigning decision processes, strengthening ownership, and turning AI momentum into measurable business impact.

When your workforce includes agents that act without being asked, everything you know about leading change needs an upgrade. This masterclass challenges executives to rethink three foundational assumptions of enterprise leadership: The hierarchy assumption, The change recipient assumption, and The control assumption. Drawing on real-world experience building and scaling an AI ecosystem in a European media context, and developing executive-level AI governance frameworks, this session moves beyond theory to give participants a practical new mental model for leading in the agentic era.

Buyers are increasingly turning to AI tools like ChatGPT and Perplexity to discover products and services. This session provides a practical playbook for staying visible in AI-driven search, covering what has changed, what still works, and how to adapt your strategy to win organic visibility in the LLM era.

To be announced

AI transformation doesn't fail because of a lack of ideas. It slows down because people can’t tell what’s actually working. It is surprisingly easy to mistake motion for progress and activity for impact. This talk focuses on the signals that matter. What does a “green light” really look like in an organization? And what are the signs that things are quietly heading in the wrong direction, even when everything looks busy? It shows how to decide when to move faster or slow down, and when to change direction, because by the time everyone agrees, you are usually already standing still.

Wholesale distributors hold vast amounts of untapped ERP data that can unlock new growth. This session explores how AI enables sales teams to shift from reactive order-taking to proactive, data-driven selling, with practical use cases in churn detection, cross-selling, automated quoting, and workflow automation that deliver immediate ROI.

As AI adoption accelerates, concerns around environmental impact and societal well-being continue to grow. This session explores practical strategies to build AI systems that are more sustainable, responsible, and aligned with European values.

When AI first enters a business, it creates activity, not scale. Teams experiment with different tools and ideas, but little truly sticks. At Vodafone Intelligent Solutions (VOIS), the shift came not from the technology itself, but from rethinking work around outcomes rather than layering AI onto existing processes. By building with subject matter experts, focusing on real outputs over presentations, and creating hands-on moments in the Agentic Reinvention Lab, AI adoption moved from isolated experimentation to real business momentum. This session explores what it takes to drive reinvention at scale, and why momentum is the foundation for lasting transformation.

Scaling AI in retail requires more than a single tool. This session explores how Kaufland combines enterprise IT and self-service solutions with targeted workforce upskilling to drive process optimization and enable sustainable AI adoption across the organization.

Search is shifting from traditional engines to AI-generated answers, changing how brands are discovered online. In this keynote, learn how Generative Engine Optimization (GEO) is redefining visibility, and what organizations must do to keep their content, authority, and brand relevant in the age of AI-driven discovery.